Business and Competitive Analysis

Business and Competitive Analysis

Effective Application of New and Classic Methods

Book - 2007
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Baker & Taylor
A comprehensive reference on ways to enhance strategic planning and implement effective corporate strategies introduces a broad spectrum of methods to assess the tools that analyze business, competition, and market data, and offers detailed instructions to help implement strategies quickly and effectively, covering Analysis Theory and Competitive, Enterprise, Environmental, Evolutionary, and Financial and Statistical techniques. (Intermediate)

Book News
While not explicitly billed as such, this is essentially a sequel to the first book by Fleisher (management, Odette School of Business, U. of Windsor, Canada) and Bensoussan (managing director of The Mindshifts Group, a "consulting firm specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region" that is based in Australia), titled Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. For this new work, they have attempted to incorporate a wider range of proven techniques and include better explanation of the process and context of business and competitive analysis, including the strengths and weaknesses of each technique. The opening chapters address performing the analysis process, avoiding pitfalls, communicating results, and assessing technique adequacy. The techniques covered include industry analysis, competitive positioning analysis, business model analysis, SERVO analysis, supply chain management analysis, benchmarking analysis, McKinsey 75 analysis, shadowing, product line analysis, win/loss analysis, strategic relationship analysis, corporate reputation analysis, critical success factors analysis, country risk analysis, driving forces analysis, event and timeline analysis, technology forecasting, war giving, indications and warning analysis, historiographical analysis, interpretation of statistical analysis, competitor cash flow analysis, analysis of competing hypotheses, and linchpin analysis. Annotation ©2007 Book News, Inc., Portland, OR (

Publisher: Upper Saddle River, NJ : Financial Times Press, c2007
ISBN: 9780131873667
Branch Call Number: 658.4032 FLE
Characteristics: xxxii, 491 p. : ill. ; 25 cm
Additional Contributors: Bensoussan, Babette E.


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