Zero to One

Zero to One

Notes on Startups, or How to Build the Future

Downloadable Audiobook - 2014
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"EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. Zero to One is about how to build companies that create new things. It draws on everything I've learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: WHAT VALUABLE COMPANY IS NOBODY BUILDING? "-- Provided by publisher.
"Thiel starts from the bold premise that we live in an age of technological stagnation, even if we're too distracted by our new mobile devices to notice. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. It's true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from "1 to n." But true innovators have nothing to copy. The most valuable companies of the future will make vertical progress from "0 to 1," creating entirely new industries and products that have never existed before. Zero to One is about how to build these companies. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique. In today's post-internet bubble world, conventional wisdom dictates that all the good ideas are taken, and the economy becomes a tournament in which everyone competes to reach the top. Zero to One shows how to quit the zero-sum tournament by finding an untapped market, creating a new product, and quickly scaling up a monopoly business that captures lasting value. Planning an escape from competition is essential for every business and every individual, not just for technology startups. The greatest secret of the modern era is that there are still unique frontiers to explore and new problems to solve. Zero to One shows how to pursue them using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself"-- Provided by publisher.
Publisher: New York : Crown Business, [2014]
ISBN: 9780804165280
Branch Call Number: eAudiobook
Characteristics: 1 sound file : digital
audio file
Additional Contributors: OverDrive, Inc

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1aa
Feb 14, 2019

A terrifically clear and well structured little book. Something one cannot say about business books is that they can be very helpful being referred to and re-read, but with this book, one can say just that. The scam of market defining is exposed. Looking for market signals, and interpreting them is touched upon (stay out of very competitive markets). The biggest point is the Big Secret, and how to harness it and not to loose it.
And perhaps best of all, its rather short.

t
tj_is_cool
Sep 19, 2016

7 main points:
1) engineering (10x better, breakthrough not incremental improvement)
2) timing - is this the right time?
3) monopoly - big slice in a small market?
4) people - do you have a right team?
5) distribution - not just create, way to deliver the product
6) durability - defensible 10 to 20 years in the future
7) secret - unique opportunity that others don't see

ZackApplewhite Oct 06, 2015

An excellent book for anyone looking at starting a business. I consider it a must read and intend to buy the book so that I can have a highlighted version for future reference. The author provides a series of great examples and detailed analysis without leaving the reader behind. The author also did very well in writing in a way that someone who didn't go to Stanford can understand.

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